Do We Need an FDA to Protect Our Data?
By Joshua Greenbaum | Enterprise Advisor Article Published April 20, 2009
It’s time we take data protection out of the realm of futility and treat our vital data like a food or a drug that needs serious oversight and safeguards.

In Your Face: Recession and The Rise of the Anti-Social Web
By Joshua Greenbaum | Enterprise Advisor Article Published March 5, 2009
Welcome to the Anti-social Web, with the Facebooks, LinkIns and Twitters of the world churning your personal data into corporate profits – privacy and propriety be damned.

15 Minutes of Fame: Enterprise Software and The Casual User Revolution
By Joshua Greenbaum | Enterprise Advisor Article Published February 9, 2009
In the future most IT staffers will no longer associate a vendor’s name with the software they use, upsetting a long held status quo.

SaaS and Cloud Computing in 2009
By Joshua Greenbaum | Enterprise Advisor Article Published January 8, 2009
A look at the trends that will shape enterprise software, including some serious doubts about the relational database.

What Every Enterprise Software Vendor Should Tell Their Customers
By Joshua Greenbaum | Enterprise Advisor Article Published December 8, 2008
The recession means that it’s in the interest of both software vendors and customers to work together like never before.

Software Market: Hurray for More Regulation!
By Joshua Greenbaum | Enterprise Advisor Article Published November 4, 2008
To software vendors and business users alike, the growing regulatory climate represents an enormous opportunity.

Should You Consolidate Your Database?
By Joshua Greenbaum | Enterprise Advisor Article Published July 3, 2008
Database consolidation can have a huge impact on IT budgets by lowering hardware and database license costs. But the perils are numerous.

Microhoo and the Rise of Google 2.0
By Joshua Greenbaum | Enterprise Advisor Article Published March 3, 2008
First and foremost, Microhoo could try to fix the fact that Google’s search technology is sooo last century, as in the Stone Age, that it’s almost funny to call it “search.”

The Recession-Proof Enterprise Software Market: It's Not 2002
By Joshua Greenbaum | Enterprise Advisor Article Published February 3, 2008
Companies aren’t glutted with unused software as they were in the last recession. Plus, if a software purchase improves revenues or lowers costs, the green light is still on.

The Price May be Right: Oracle Finally Lands BEA
By Joshua Greenbaum | Enterprise Advisor Article Published January 17, 2008
For Oracle’s shareholders, the real question, as with all the other acquisitions, is whether BEA customers will stick around long enough to make the deal worthwhile.

Ten Things That Won't Change in 2008: The Pessimist's Report
By Joshua Greenbaum | Enterprise Advisor Article Published January 13, 2008
Given the continued irrationality of the tech marketplace, perhaps 2008 will be the year of WOE 2.0.

The End of Upgrades: A Manifesto
By Joshua Greenbaum | Enterprise Advisor Article Published December 10, 2007
We’re angry and we’re not going to take it: Upgrades suck, and it’s time that they sucked a whole lot less. Way past time, if you ask me.

Oracle and IBM: The New Dynamic Duo?
By Joshua Greenbaum | Enterprise Advisor Article Published November 6, 2007
The IT leviathans are getting closer all the time, in ways that were unthinkable even two years ago. What more can they do to get even closer?

Software as a Service and the End of the Systems Integrator
By Joshua Greenbaum | Enterprise Advisor Article Published October 3, 2007
The bloated implementation projects – the ones that cost anywhere from two to ten times the software license cost – are clearly on the way out. And none too soon.

Google Docs: Terms of Disservice or Evil 2.0?
By Joshua Greenbaum | Enterprise Advisor Article Published September 5, 2007
Users of Google Docs agree to grant Google a “worldwide, non-exclusive, royalty-free license to reproduce” their content. Is there a business naïve enough to agree to this?

Vista and Office in the Enterprise: The Big Tent Looks Tattered
By Joshua Greenbaum | Enterprise Advisor Article Published August 7, 2007
Problems with Vista may affect Microsoft’s ambitions in the ERP market and other arenas.

Undercutting Salesforce.com: Microsoft Prices CRM On-Demand to Move
By Joshua Greenbaum | Enterprise Advisor Article Published July 10, 2007
It looks like the folks in Redmond are going to give Salesforce a firm spanking. The question is: how bad will it be?

Who's Afraid of Google? The New Evil Empire
By Joshua Greenbaum | Enterprise Advisor Article Published June 5, 2007
Will Google hurt the software business like it has damaged the publishing and news businesses?

Death to the Mid-Market
By Joshua Greenbaum | Enterprise Advisor Article Published May 14, 2007
Vendors hoping to tap into the much ballyhooed honeypot of the mid market sector are operating under an outdated perception.

The "New" SAP and The Plattner Index
By Joshua Greenbaum | Enterprise Advisor Article Published April 2, 2007
SAP seems to sink or swim with the fortunes of founder Hasso Plattner. Is the ‘Plattner Index’ headed up or down?

A Little Known Company Charts the BPM-SOA Future
By Joshua Greenbaum | Enterprise Advisor Article Published March 5, 2007
Can you name a company that’s a player at the Microsoft-SAP level for business process modeling, but is also a darling of the SMB market?

SAP vs. Oracle: Is Vertical the Only Winner?
By Joshua Greenbaum | Enterprise Advisor Article Published February 8, 2007
Vertical apps seem to get all the kudos, but vendors overlook horizontals at their own peril.

The Fog of Hype: Causing a Tech Slump?
By Joshua Greenbaum | Enterprise Advisor Article Published January 23, 2007
The hype cycle is out of hand, and all too often hype – no matter how ridiculous – is given equal time with reality.

HP Misses Another Opportunity
By Joshua Greenbaum | Enterprise Advisor Article Published December 20, 2006
The HP Way is sorely in need of a little change in the enterprise applications market, argues our guest columnist.

Microsoft/SAP’s Duet: Swinging for the Hills
By Joshua Greenbaum | Enterprise Advisor Article Published November 20, 2006
The top-selling Duet app is part of a four-way tug of war involving Microsoft, SAP, Oracle and IBM.